The Competitive Nature of SEO
The Nature of The Beast
Search engine optimization (SEO) and the world of digital marketing can be very competitive. There are so many SEO companies out there that claim that they can get you on the 1st page of Google or guarantee you a certain amount of traffic in a short period of time. In the world of SEO, there are no such guarantees. Google’s algorithm is too complex to decode.
The Insanity
You don’t get results by doing the same thing that everyone else is already doing. All SEOs know about the most common optimization strategies in SEO. However, something different has to be done to produce better results. Innovation is needed to take SEO to the next level. You don’t surpass your competitor in organic rankings by just doing what they’re doing, you have to do that and more. This is what it’s about, taking the extra step to go above and beyond.
Realistic Expectations
Sometimes it’s also about making realistic expectations because not everyone can have that #1 position on Google for the same keyword, it’s just not possible. This isn’t a group effort. Only one website can hold that number one position. This is why it’s not a good idea for any company to make guarantees. The truth is, there are no guarantees in SEO. Good SEO will lead to improvements in organic traffic, conversions, and leads.
Don’t Chase The Big Guys
Everyone wants to go after the most competitive keywords. This is also part of the problem. Sometimes you have to target keywords that aren’t as competitive, then it will be a lot easier to rank for them. There are many keywords out there that have a decent amount of search traffic on a monthly basis that could be beneficial to your business. This is a strategy that could work and provide you with the results that you’re looking for from your SEO campaign.
Be Patient
As the saying goes, patience is a virtue. Improvements in organic traffic and rankings won’t happen overnight. It takes time, so you have to be patient and over time you will see the results that you’re looking for. Also, you must be consistent with your SEO strategy in order for you to see results. So, this means regularly creating and adding new content to your website.
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