The Importance of Backlinks in SEO
Backlinks are one of the most neglected aspects of SEO. This is because it’s actually quite difficult to generate backlinks. Backlinks are links from other websites to your website. The more high-quality links that you have, the better your website will perform in the SERPs. The quality of these links is very important because Google is big on link authority.
Most people will take the easy route to generate backlinks by buying thousands of them. However, these sites will end up being penalized by Google. To suddenly have thousands of new backlinks overnight is a huge red flag. People that do this might see huge increases in rankings temporarily but then huge decreases that will take some time to recover from. So, buying fake low-quality backlinks is not recommended.
How Do You Get Quality Backlinks
- Write regular press releases and submit to various local and national media sites or other web based PR sites such as PRWeb.com.Write guest blog posts on other popular industry blogs.
- Discover link-building opportunities with tools like Moz’s Open Site Explorer.
- Create citations and listings on various quality directory sites related to your business industry.
- Write compelling, unique, and shareable content.
- Add social sharing tools to your own content so it makes it easy for people to share the valuable content that you create.
How To Not Get Penalized For Your Backlinks
You should never buy backlinks from companies that claim they can get you hundreds or thousands overnight. These are most likely spam and low-quality links. Be cautious of SEO companies that promise to get you a #1 organic ranking. There are no guarantees in SEO. Let’s face it, not everyone can be number 1. So, it’s completely ridiculous for any company to make such claims.
