Keyword Ranking For Dummies

The Coveted Number 1 Spot

Everyone wants to be number one on Google but don’t know exactly how to get there. Adding to this ranking dilemma, are SEO experts who have their own methods of helping their clients rank higher in the SERPs. White hat techniques are needed to get the best SEO results. Black hat techniques, on the other hand, are completely out of the question.

SEO Techniques

Some business owners don’t care what SEO technique you use, they just want to rank higher, and fast. Unfortunately, this always leads to more nightmares and headaches. Improvements in rankings don’t happen overnight, it takes a certain amount of time to start seeing results. All Trustworthy SEO companies know this. You can’t just buy your way to the top.

Competitive Industry

The industry that your business is in has a lot to do with how well you rank for certain keywords. Let’s face it, some keywords are more competitive than others. This is just the nature of the beast. This is the reason why no one can guarantee that you will be on the 1st page of Google. This is just not the way that it works. There might be bigger companies that already have that number one spot and are more well known than your company. So, this has to be taken into consideration.

Effective SEO Strategy

One of the most effective strategies in SEO is to use long-tail keywords as opposed to short-tail keywords. Divorce Lawyer would be a short-tail keyword, which means that it has high competition. Divorce Lawyer in New Jersey is a long-tail keyword, meaning that it has less competition. Sometimes you have to use keywords that aren’t as competitive to start seeing improvements in rankings.

Need help choosing the right keywords? The SEO experts at Legal Plex can help. Contact us today at (609) 961-1120 to learn more about our SEO services.