Digital Marketing: What You Should Know

SEO

A marketer works with SEO to drive organic traffic to websites through search engines. SEO experts work hard to achieve good keyword rankings.

Optimization

Once SEO brings in the traffic, the next step is to streamline the process so that it can lead to better conversions and leads.

Web Design

Your website is your brand’s landing page online. Marketers must be able to navigate and learn about new tactics, policies, and innovations quickly, all while keeping the brand site operational and updated.

Copy Writing

In order to maintain a high level of relevant content updates, a digital marketer must be able to write copy quickly and consistently. Many digital marketers maintain a separate blog to keep their skills sharp.

Social Media

Each platform has its pros and cons. However, social media is crucial to the success of any digital marketing campaign. Your customers are on social media, so it’s important that you connect with them on these platforms.

Analytics

Analytics is what marketers use to determine what’s working and what isn’t working. In fact, a free tool that is used a lot is Google Analytics. It will provide you with great insight into your website’s traffic.

Advertising

Advertising can consist creating ads on Facebook, Instagram, Twitter, and Google. These are some of the most popular platforms to advertise on.