OPTIMIZING FOR LOCAL SEO
- KEYWORD RESEARCH
The groundwork of a SEO campaign is keyword research. Keywords are terms and phrases that users type into search engines to discover local businesses. By maintaining keyword research and making sure it runs properly, it can help drive standings and traffic for a web page. In order to enhance your keyword research for a local SEO, innovate new phrases and sayings with a geo-modifier that will the audience will search for.
- TITLE TAGS & DESCRIPTIONS
Title tags and meta descriptions must be distinctive, capturing and eloquent. They affect the traffic rates for the web page. A title display is what a page is about to visitors while a meta description recapitulates content from your page. Both title displays and meta descriptions should include keywords to rank higher.
- GOOGLE MY BUSINESS
Google My Business is a great way to aid SEO efforts. It offers you the opportunity to present business hours, contact information and directions to the office through Google Maps. When improving your Google My Business page do not forget to add photos of your business and the business logo.
