Predicted Digital Marketing Trends for 2018
Advancements in voice search
It is said that voice search is responsible for 20% of all searches. This trend will continue in 2018. Also, more business will incorporate this into their SEO strategies. The major technology providers have already invested in virtual assistants, this AI technology will advance and become a major part of a user’s journey with a brand.
Rise in niche-influencer marketing
Influencer marketing is on the rise. There are a lot of people on social media who have large followings and are considered to be influencers. This is why you will see a lot of product placements and promotions in most influencer’s posts. This will continue to grow in 2018.
More companies investing in Live Chat
Studies have shown that by using Live Chat on your website you could significantly increase leads and sales. A Live Chat will allow you to engage with your website visitors. This is why the use of Live Chat is on the rise.
Even though we can’t forecast precisely what will happen in 2018, we’re thrilled to see what new trends, tools, and technology will be released in the digital arena.